Violet Marketing Group (VMG) is an independent marketing and brand consultancy that specialises in assisting brands who wish to engage with the kids, youth and parents market.
Just like our namesake colour Violet, VMG exists to help our clients creatively and cleverly engage with their target market while at the same time delivering solid commercial results.
Using the latest international trends and consumer insights, we collaborate with our clients to develop and execute amazing marketing activities that connect with the hearts and minds of their chosen audience.
VMG partners with a network of senior, commercially-minded professionals who’ve led national and global brands through all the challenges of marketing. We have a wealth of knowledge and experience across client and agency side, but most importantly with the results to show for it.
We are focused on the commercial success of your business, we are not fluffy marketers with fancy presentations. We get the job done, in the time frame, and within the budget. We keep you in the loop every step of the way so you are comfortable with the entire process.
We assist to unpack the business issues and create new opportunities
Using insight led data, we create implementable strategy for your business
We can be your marketing team for short or longer term projects
VMG was founded in 2012. VMG was created to offer brands an alternative to the ‘big guys’, a consultancy that has over 25 years experience working inside some of the world’s largest consumer brands but with the flexibility to scale up or down based on the client requirements. There is no need to pay for extra headcount or overheads that you don’t need.
The core passion of VMG remains marketing ethically and successfully to the kids, youth and parents market. In 2015, Meagan began building a virtual team across Australia of the most senior marketing professionals and now has expertise across all marketing and business disciplines.
At VMG we have created a flexible and innovative business model that gives you the best people for your project. We match you with pre-vetted marketing professionals with the right skills to ensure the best fit for your project. This makes the project more cost effective and flexible than a traditional agency but still gives you access to the heavy weight marketing and business experience. When you work with VMG, you are working directly with the expert.
Client Director | Kids and Youth expert
Communications Trainer | Digital Strategist
Brook McCarthy is a trainer, business coach and digital strategist with more than 15 years’ experience in online communications. Brook has ridden the wave of digital disruption, teaching social media since its inception as a viable business marketing tool. Brook helps build brands, enhance credibility and grow professional reputations. Brook enjoys partnering with organisations and business owners to master digital marketing to magnify their impact, expand their reach and do their best work.
Social Media | Project Management
Belinda has a background in marketing, social media management, administration and events coordination within the retail, health, education and hospitality sectors. Launching and running her own company for 6 years designing children’s fashion has given her first-hand experience in the varied needs of business alongside balancing family life. Passionate about health and wellbeing, she is motivated to assist others (and herself) to achieve their best. Belinda brings her vibrant skill set to the VMG team.
Consumer Insights expert | Brand Strategist
A strategic thinker and passionate voice of the consumer Jane brings a powerful combination of research, commercial and advertising knowledge drawn from over 25 years experience. Jane became a commercially focused marketer working for McDonald’s, Pepsico, British American Tobacco and The Clorox Company where she transformed brands and drove product innovation in markets under threat.
Licensing | Promotions
With a network of partners across Australia spanning all marketing disciplines, VMG has senior professionals that can work across many industries.
Some recent projects have included:
Together we have worked with and for some of the world’s largest brands across the globe. When you bring in VMG, you are getting professional senior expertise who have worked with some of the largest companies across the globe.