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We are one of Australia’s most
experienced kids, youth and parenting
marketing consultancy.
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We help connect brands to the hearts and minds of the kids, youth and parent market

Violet Marketing Group (VMG) is an independent marketing and brand consultancy that specialises in assisting brands who wish to engage with the kids, youth and parents market.

Just like our namesake colour Violet, VMG exists to help our clients creatively and cleverly engage with their target market while at the same time delivering solid commercial results.

Using the latest international trends and consumer insights, we collaborate with our clients to develop and execute amazing marketing activities that connect with the hearts and minds of their chosen audience.

What we do

VMG partners with a network of senior, commercially-minded professionals who’ve led national and global brands through all the challenges of marketing. We have a wealth of knowledge and experience across client and agency side, but most importantly with the results to show for it.

We are focused on the commercial success of your business, we are not fluffy marketers with fancy presentations. We get the job done, in the time frame, and within the budget. We keep you in the loop every step of the way so you are comfortable with the entire process.

Assessment

We assist to unpack the business issues and create new opportunities

  • Marketing/Business Audits
  • Marketing Workshops
  • Business problem solving
  • Business Mentoring
  • Competitor Deep dive

Strategy

Using insight led data, we create implementable strategy for your business

  • Marketing Strategy
  • Branding
  • Product ideation & development
  • Customer Insights
  • Segmentation & customer retention
  • New revenue identification
  • Brand Licensing

Delivery

We can be your marketing team for short or longer term projects

  • Go to market launches
  • Consumer promotions
  • Digital & Social Media
  • Sponsorship & Events
  • Community Engagement
  • Communications & Publicity
  • Brand Activation

We love to solve tricky business challenges. Call us to set up a business issue solving workshop.

Who we are

VMG was founded in 2012. VMG was created to offer brands an alternative to the ‘big guys’, a consultancy that has over 25 years experience working inside some of the world’s largest consumer brands but with the flexibility to scale up or down based on the client requirements. There is no need to pay for extra headcount or overheads that you don’t need.

The core passion of VMG remains marketing ethically and successfully to the kids, youth and parents market. In 2015, Meagan began building a virtual team across Australia of the most senior marketing professionals and now has expertise across all marketing and business disciplines.

At VMG we have created a flexible and innovative business model that gives you the best people for your project. We match you with pre-vetted marketing professionals with the right skills to ensure the best fit for your project. This makes the project more cost effective and flexible than a traditional agency but still gives you access to the heavy weight marketing and business experience. When you work with VMG, you are working directly with the expert.

Meagan Henderson

Client Director | Kids and Youth expert

Meagan has had an enviable career spanning more than 25 years working for some of the world’s largest blue chip multi-national brands. A specialist in the Kids & Youth markets she has worked with companies such as Hungry Jack’s, Vodafone, Cartoon Network, Universal Music Group and Burger King. Best known for giving a fresh approach, she understands tight budgets and ensuring that every dollar spent has an impact. She has her own in-house research team with her 3 children all aged under 12.

Brook McCarthy

Communications Trainer | Digital Strategist

Brook McCarthy is a trainer, business coach and digital strategist with more than 15 years’ experience in online communications. Brook has ridden the wave of digital disruption, teaching social media since its inception as a viable business marketing tool. Brook helps build brands, enhance credibility and grow professional reputations. Brook enjoys partnering with organisations and business owners to master digital marketing to magnify their impact, expand their reach and do their best work.

Belinda Thomas

Social Media | Project Management

Belinda has a background in marketing, social media management, administration and events coordination within the retail, health, education and hospitality sectors. Launching and running her own company for 6 years designing children’s fashion has given her first-hand experience in the varied needs of business alongside balancing family life. Passionate about health and wellbeing, she is motivated to assist others (and herself) to achieve their best. Belinda brings her vibrant skill set to the VMG team.

Jane Horder

Consumer Insights expert | Brand Strategist

A strategic thinker and passionate voice of the consumer Jane brings a powerful combination of research, commercial and advertising knowledge drawn from over 25 years experience. Jane became a commercially focused marketer working for McDonald’s, Pepsico, British American Tobacco and The Clorox Company where she transformed brands and drove product innovation in markets under threat.

Michelle Clark

Licensing | Promotions

Michelle specialises in Licensing and Promotions for both intellectual property and consumer products. Her experience spans over 25 years working for blue chip organisations and global brands within the entertainment industry including Music, TV, Film, Advertising and Toys. With relationship building a key attribute, Michelle’s passion is connecting consumers with brands to increase brand engagement whilst delivering incremental new revenue. Originally from Sydney she now lives in Brisbane with her husband and 2 children.

With a network of partners across Australia spanning all marketing disciplines, VMG has senior professionals that can work across many industries.

Some recent projects have included:

  • Technology/Start up
  • Entertainment
  • Government
  • Not For Profit
  • Quick service restaurants
  • FMCG
  • Retail

Our work

Together we have worked with and for some of the world’s largest brands across the globe. When you bring in VMG, you are getting professional senior expertise who have worked with some of the largest companies across the globe.

We also provide in-house training across Digital and social media.
Call us to discuss